While the riders battle over jerseys and time at the 2014 Tour de France there is another battle raging by the manufacturers. Following the old motorsports adage, ‘Win on Sunday, sell on Monday,’ bike companies know victory in July results in big sales through the rest of the year.

Ben Edwards/Yuzuru Sunada

During the Tour’s long first week, 10 full days of racing, six teams have won stages with seven riders. Each of those wins results in a W for multiple companies. As the riders enjoy the Tour’s first rest day, here are the week-one winners, the fastest products at the 2014 Tour de France so far.

Winningest Bike
1st: 2015 Specialized Tarmac – Four Stages
Despite Marcel Kittel ’s sprint dominance, Vincenzo Nibali, Tony Martin and Mateo Trentin collaborated to snatch four of the first 10 stages making Specialized’s strategy of sponsoring multiple teams pay big dividends.
2nd: Giant Propel – Three stages (Kittel)
3rd: Tie – Bianchi Infinito CV (Boom), Ridley Noah FAST (Greipel), Focus IzalcoMAX (Kadri) – One stage each.
Honorable Mention: Cannondale EVO (Sagan).

Winningest Group
1st: Tie Campagnolo Super Record and Shimano Dura Ace – Four Stages Each
While Campy may not have a big slice of the North American peloton they are still well represented in Europe. Thanks to Nibali, Kadri, and Greipel, Campagnolo has equaled the Japanese juggernaut Shimano, who took victories with Kittel and Boom.
2nd: SRAM Red – Two stages (Martin, Trentin).

Winningest Wheels
1st: Shimano Dura Ace – Four Stages
Despite failing to get over the line first since Boom’s incredible win on the stage 5 cobbles with a set of Dura Ace C50s, Shimano still leads the wheel manufacturers with four stages, thanks mainly to Marcel Kittel and his set of C50s.
2nd: Tie – Corima and Zipp – Two Stages each  (Nibali, Martin, Trentin).
3rd: Tie –  Fulcrum and Campagnolo– One stage each (Kadri, Greipel).

Winningest Helmets
1st: Specialized S-Works Evade/Prevail – Four Stages
The Evade is leading the aero charge at the front of the peloton and has won three stages on its own, and could be credited with securing Trentin’s stage 7 win over Sagan by millimeters. Even Nibali wore the Evade for his stage 2 win, but swapped to the Prevail for his mountain top victory on stage 10. TT champ Martin is a dedicated Evade wearer.
2nd: UVEX Race 5 – Three stages (Kittel).
3rd: Tie – Bell Star Pro (Boom), Lazer Z1(Greipel), Ekoi Ekcel (Kadri) – One stage each.

Winningest Shoes
1st: Tie – SIDI Wire and Shimano R320 – Three Stages Each
Marcel Kittel again helps put one of his sponsors at the top of the leader board. SIDI relied on three different riders – Boom, Martin, Trentin – to tie Shimano at the top.
2nd: Specialized S-Works – Two stages (Nibali).
3rd: Tie – Garnae G.Chrono (Greipel), and Mavic Pre-Production Shoe (Kadri) – One stage each.