Specialized Uses Color Changing Paint to Promote Olympic Equipment and Athletes

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Inspired by the Olympic torch and the many athletes that will be using Specialized’s products in Rio, the California based brand has delivered a collection of products with striking paint jobs that actually change color depending on the ambient temperature. Both the S-Works Amira and S-Works Tarmac, as well as the Evade helmet, can be had in paint that is a reddish-orange at 22 celsius and changes to bright yellow as the temperature soars. Specialized calls them ‘Torch Editions‘. With 30 celsius + expected in Rio over the weekend these bikes should be completely yellow as Rafal Majka, Julien Alaphilippe, Dan Martin, Lizzie Armistead and a host of other top athletes hit the road course.

SpeczdChange-Colors

Specialized has delivered an entire collection inspired by this look – S-Works 6 Shoes, Grail gloves, socks, SL Pro kits, etc…but only the bikes and helmet actually change colors. Look for Peter Sagan’s S-Works Epic at the Olympic Cross Country race on the 21st to be a Torch Edition as well.

Check out the whole collection here.