Quick Hit: EKOI PERSOEVO7

With its reasonable pricing, French brand Ekoi has made us rethink how much protective cycling equipment like helmets should really cost. The brand is doing the exact same thing for sunglasses with models like the PERSOEVO7. This $110 model features an interchangeable shield lens design, allowing you to pop in a new lens depending on conditions—or a photochromic lens that adapts continuously on its own to changing conditions. The bottom frame is also removable, allowing you to adjust the look of the sunglasses to fit your tastes. Nine anti-fog vents keep vision clear while an adjustable nose bridge keeps the fit close and comfortable. All this in a package that weighs just 36 grams.

Ekoi shades were put to a stress test earlier this month at the wet, muddy and truly hellish Paris–Roubaix on the faces of riders from Lotto Soudal, Cofidis, Qhubeka NextHash and Arkea Samsic. And notably Lotto Soudal’s Florian Vermeersch pulled off a second place in his debut, while Cofidis’s Christophe Laporte registered another top-10 performance in sixth. Now if that isn’t the ultimate crucible for testing a product, we don’t know what is.

Shades take on another level of importance when they’re keeping the hell of the north out of your vision. Florian Vermeersch at Paris–Roubaix.  Image: Chris Auld.

$110; 36g; ekoi.com