What year is it, again? French ProTeam Delko is taking things back to the the ‘80s this weekend for Paris-Roubaix with this “LOOK 1985” kit. This iconic design was made famous by Bernard Hinault and Greg LeMond on the La Vie Claire team in the mid-1980s. Now team Delko is hoping to channel some of that team’s greatness as they tackle the cobbles of Northern France this weekend.
While this design, inspired by the artwork of Piet Mondrian, with blocks of color surrounded by outlines of black, is well associated with that highly successful team which saw Tour de France victories by Hinault and LeMond, it’s also the style of logo used by LOOK, a sponsor for both the La Vie Claire and Delko teams.
Team Delko is calling this design “LOOK 1985” both because that was the year this jersey design debuted in the pro peloton, and because it was also the debut of LOOK’s groundbreaking clipless pedal—a technology which has become ubiquitous and essential for riding. Like those teams of the ‘80s, Delko riders will be equipped with LOOK pedals (though the modern KEO BLADE Carbon Ceramic pedals are a bit more advanced), as well as LOOK bikes.
It’s not the first time we’ve seen a team run a throwback jersey this season. For the Tour de France grand depart this year, Alpecin-Fenix wore a kit stylized after the Mercier-BP-Hutchinson team that the French rider Raymond Poulidor raced in. Poulidor passed away in late 2019 and his grandson, Alpecin-Fenix star rider Mathieu van der Poel, managed to win the yellow jersey on the second stage in his honor.
Manufactured by the team’s apparel sponsor Marcello Bergamo, a limited run of 50 Delko LOOK 1985 kits will be available in Europe—89 EUR for the jersey and 99 EUR for the bibs.