Media overuses the word icon. I am guilty of it, probably in a page or two of our magazine. An icon, originally reserved for depictions of religious figures, is an easily recognized object or concept that holds great cultural significance to a wide cultural group. Strictly speaking that definition sets a very high standard for an icon. Even in the tradition mad and hero happy culture of road cycling the people, or brands, that truly possess cultural significance are as rare as grand tour wining Roubiax champions. Even among those names, educated and respected individuals could find reason to argue against applying the term.