April 5, 2016 – Analog and digital, two concepts at war, one a dated relic of the past and the other the master of the future. Two ideas that are mutually exclusive. Well, maybe not. Omata, a company founded by ex-Nokia employees, is bringing digital and analog together with the Omata One. It’s a GPS cycling computer that uses an analog readout.
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Hipster gimmick? That’s what we thought until we read Omata’s story. The idea was born from a study that showed analog readouts can be processed more quickly in motion than digital readouts. Every aspect of the readout was designed to enhance this – right down to a custom numeral set.
While the unit is tracking your movements with GPS in the background it displays only four metrics – Speed, Distance, Time, Ascent. Plug it into your computer and the resulting file can be uploaded to any online training platform that supports GPX. The Omata One is not a replacement for your Garmin if you rely on heart rate, cadence and wattage numbers or you use a head unit for navigation. Omata plans future units that will track training metrics as well as an app that will communicate over Bluetooth to eliminate the need to hardwire for uploads.
Assembled in Finland and using a Seiko Precision mechanism, Omata is aiming for a robust and reliable unit. Its case and mount are made of 5038 alloy and the functional bezel is plastic. It weighs 72grams. Omata is claiming 24hours of battery life and it charges with the included USB. Units will be available in gray or white and in standard or metric units.
Omata has just announced the product, they don’t plan to ship until February of next year, so you’ll need to be very patient. Pre-order is up on Kickstarter for $499 and retail is projected to be $599. No question, a premium is charged for this hybrid digital/analog unit. For $499 other head units will navigate and give you all the bio-metrics you could ever need. Send these guys $3000 and you’ll get a limited edition Omata One and get to spend a day riding in Santa Monica with the Omata founders and brand ambassador Fabian Cancellara.
More: omata.com Price: $499 – Kickstarter Pre-Order $599 – Retail